About
Bringing Simplicity Back to Wine Shopping
Let’s take a step back—back to when life was simpler, choices were easier, and a great bottle of wine was always within reach. While we embrace the innovations of today, we believe that wine shopping should remain effortless and enjoyable. Now, from the comfort of your home or office, you can SHOP your longtime favourites or explore exciting new discoveries—all with just a click. Once your selection arrives at your door, it’s time to SIP, relax, and savour every drop of your carefully chosen wine. And because great wine experiences should be seamless, we make every interaction smooth, enjoyable, and worth repeating—so you’ll want to come back and REPEAT the experience again and again. We blend the simplicity of the past with the convenience of today, ensuring that finding and enjoying great wine is always a pleasure. Shop. Sip. Repeat.
Our Vision
Launching an online wine business in ever-evolving times means we are always ready to meet the needs of our loyal customers—whether you’re a seasoned collector, an everyday wine lover, or looking for the perfect bottle for a special occasion. Our mission is simple: to make discovering and enjoying exceptional South African wines effortless and exciting. For the adventurous wine enthusiast, we seek out new releases, rare vintages, and award-winning gems—securing exclusive allocations of sought-after wines that are often hard to find. For those who feel overwhelmed by endless choices, we provide personalized recommendations based on your taste preferences and budget, ensuring that selecting the right bottle is an enjoyable and stress-free experience. Whether you’re shopping for personal enjoyment, corporate gifting, or a memorable celebration, we take care of everything—from expert guidance to seamless doorstep delivery. Let us bring the best of South Africa’s wine culture directly to you.
Refined Wine Professional
with 20 Years
of Industry Expertise
With two decades of experience in wine service and sales, I have had the privilege of working alongside some of the most influential figures in the South African wine industry. My journey began at Historic Wines of the Cape, where I spent 10 years as a Private Client Ambassador, curating exceptional wine experiences for private and corporate clients. In 2016, I joined Meridian Wine Merchants as a Private Ambassador for the Western Cape, representing more than 30 top-tier wineries. Throughout my career, I have built a loyal network of wine enthusiasts—many of whom have become lifelong friends. I believe in personalized service, quality, and authenticity, ensuring that every bottle I recommend resonates with my clients’ unique tastes and lifestyles. Today’s wine lover is more discerning than ever, seeking sustainability, authenticity, and a connection to the winemaker’s story. I embrace these values, offering a bespoke wine concierge service that goes beyond selling wine—it’s about curating experiences, discovering hidden gems, and making premium South African wines more accessible to those who appreciate them. Whether you’re looking for the perfect wine for a special occasion, a curated cellar selection, or an introduction to the latest boutique wineries, I am here to ensure that you always have a remarkable bottle to enjoy and share. Let’s explore South Africa’s extraordinary wines together!